Introducing our new Little Things Ads

2 min read

They’re finally here. After the success of our first wave of Little Things advertisements, we’re thrilled to be able to show you our latest Little Things ads, featuring two of our brand new sofas: The Perle and the Vivienne.

The concept

Taking you on a journey from the smallest of elements, atoms and molecules, to the feeling of soft fibre fillings and indulgent velvet fabric, our Little Things advertisements highlight the intricate details that are brought together to make our sofas the perfect balance of style and comfort.

Using state of the art CGI technology, we have created a visualisation of the crafting of our sofas, from the smallest building blocks to the final stitch.

The perfect partnership

We worked closely with creative marketing company Brave, based in London, as well as the Moving Picture Company, who created all of the CGI footage we used that tracked the sofa’s progression from individual elements to the final product.

Our aim was to capture that feeling of sublime comfort and style that every one of our sofa ranges offer, and to do that we needed to highlight all of the small details that combine to make our ranges true centrepieces of our customer’s homes.

The little details

From the ultimate comfort of edge to edge springs, to the striking beauty of scalloped curves, choosing which sofas to feature in our TV ads is no easy task. Every Sofology range is exclusively designed and expertly handcrafted, but some sofas were created to stand out.

For these two new adverts, we picked sofas that tie into the hottest design trends of 2019. The Perle with its shell-influenced shaping and opulent colour pallette, blends together all the elements of style and comfort that we’re so passionate about.

Edged with finely detailed fringing trim, the Vivenne plays into the popularity of all things tasselled this season. Crafted from super luxurious velvet, we thought it would look incredible on camera – and we think you’ll agree.