3 min read

We’re excited to announce the launch of our newest wave of TV advertising – and this time we’ve welcomed back a familiar face. Putting his feet up on our brand new sofa ranges once again is Owen Wilson, Hollywood superstar and all-round King of Chill.

What’s the ad about?

Set against a stunning, sun-drenched backdrop we see Owen stretch out and wind down on two incredible new sofa ranges. In the first of the two 30 second adverts, he’s chilling out on the super sleek Odessy, comparing its clean lines and exquisite craftsmanship with the beautiful bespoke Lignum surfboard hanging above the sofa. 

Drawing parallels between the expertly designed and intricately handcrafted pieces, Owen’s effortlessly relaxed presence encapsulates the whole idea of ‘feeling at home on a sofa you love’. A natural evolution from the last TV campaign which put the focus firmly on the ‘Little Things’ that go into each and every sofa we create, these new adverts use the star power of American actor Wilson to highlight the design features of the new ranges.

Why Owen Wilson?

With his feet up, reclined on the sofa, it’s clearer than ever that Owen makes relaxing look every bit as peaceful as it should be. His trademark laid-back style of delivery and undeniable charm are the perfect fit for the beachside location and stunning architecture. 

Head of Marketing at Sofology, Jan Duckworth, explains: ‘When we started talking about the concepts for this set of ads, there was never any question about who we wanted to star in them. We loved working with Owen the first time round, and his character just naturally sits so well with the brand and our whole idea of “feeling at home on a sofa you love”. He’s talented, relaxed and great fun to work with. We were able to use things that Owen enjoys – such as surfing – and weave them into the concept in a way that not only seems natural, but also highlights the stunning features of our sofas – those little things that set us apart.’

What makes a sofa ad-worthy?

Whilst every Sofology sofa is an exclusive design and handmade from the finest materials, using expert craftsmanship, there’s no denying that some sofas are made to stand out. We can’t reveal the product from the second new advert just yet but, like the Odessy, it’s been selected for its show stopping silhouette, unique personality and exceptional quality. We’re sure you’re going to love it just as much as Owen. 

The journey from design brief to ad-worthy sofa doesn’t happen overnight. The process starts with a concept from Sofology’s Buying Director, Suzy McMahon, who briefs the designers with details such as colour, size, shapes, as well as current inspirations. This is realised via moodboards and presented back, before being expertly crafted so she can get a feel for how the finished item will look. 

Suzy says; ‘I like to think that all of our sofas are unique and distinctly “Sofology” but there’s no denying these two ranges have something a little bit special about them. I love the sleek modern lines and crisp white leather of the Odessy – and the other range…well you’ll just have to wait and see.’I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Watch the ad

So get comfy, sit back and enjoy the first of our new ads featuring the stunning new Odessy range.

Sofology
About Sofology

Helping everybody feel happier and more comfortable at home - that's what we’'re all about. Originally founded in the North West of England in 1974, Sofology now spans the UK with 42 stores and over 1000 employees across retail, delivery and head office. We recently opened our latest store in Plymouth, cementing our position as the largest dedicated sofa specialist in the UK.

7 Comments

Leave a Reply