3 min read

Have you been loving our latest TV ad? Shot in a stunning location, we decided to really make the most of the incredible set and sunshine-filled scenery by choosing a few of our favourite Sofology sofas to take along with us. Creating a signature style with each range, we’ve put together a series of step by step ‘get the look’ articles (starting with the Odessy) to help you give your living room a cool new makeover. This week’s look features the Demure.

Aqua Shades

To create this sophisticated and modern take on relaxed living, keep your space simple, with touches of grey and navy that pair with aqua accents for a look that’s cool but never cold. 

The warm grey fabric of the Demure sofa provides a nice neutral base on which to build your look. Use the watercolour tones of the complimentary scatter cushions to create the palette for accents and accessories. Don’t be afraid to mix different patterns and textures to build up layers of interest without clutter – a patterned rug, a textured throw, a detailed wall canvas, can all ramp up the cosiness of your room.

Thoughtful accents

Achieving this look is all about quality over quantity. No matter the size of your space, a few well-chosen pieces of furniture will have much more impact than several thrown-together items. Let the colour scheme do the talking and keep the rest of the room almost minimalist in style. Mix angular shapes with softly curved items like shelving units and coffee tables. Choose furniture with open framework, tall set legs and narrow silhouettes to create a look that’s light and spacious. 


Finishing touches

Look for tactile accessories that will add style and comfort to the room. Add a touch of life to the space with greenery in ceramic pots – place these strategically across your room so it doesn’t feel too crowded. A well placed lamp, an oversized rug – simplicity is key. Keep all your accents tonal, so they neatly tie the look together, giving each item weight and purpose. The finished space should be calming yet cosy, welcoming and full of light.

Relax on the Demure

We chose the Demure for its contemporary, simple style and cosy comfort. The chaise option gives you more space to stretch out, with low, angled armrests that create an open look. Angled, chrome feet brighten up the space and complement other reflective surfaces like an accent glass-topped coffee table. Place your sofa at the centre of the space and build the room around it for a calm and tranquil feel. 

Ask the experts

Our look was put together by Sofology’s expert interior stylists on the set of our TV ad. Shelby Brierley-Jones, Visual Merchandise and Photography Manager at Sofology, talked us through the style:

“Our Demure room set gives a sophisticated, modern take on relaxed living. We chose a tonal blue and grey scheme, made more contemporary with the addition of black accents and abstract art to add weight and intrigue. The soothing aqua shade is inspired by the idyllic setting of the coastal location.

Achieve the look by mixing sleek, black wood occasional furniture with contemporary abstract art, then layer a textured wall covering to add depth to the space. Add tactile woven textures through the rug, cushions and throws for a homely and on trend touch. Finish with sculptural organic ceramics in neutral tones.”

About Sofology

Helping everybody feel happier and more comfortable at home - that's what we’re all about. Originally founded in the North West of England in 1974, Sofology now has stores all across the UK. Providing specialist sofa advice and interiors inspiration for your home, our stores are designed to be a haven from the chaos of traditional sofa shopping.


  • Rahele says:

    I bought same style sofa two years a go and would like to add 2 seat.
    Just wondering how much is the price cost.
    Kind Regards

  • Amie Howard says:

    I can’t seem to find this colour on your website – have you stopped doing it?

    • Alice Flemming says:

      Hi Amie,

      We have recently refreshed our Demure range with new fabrics, so this particular fabric is no longer available to order. However we may have some in our Clearance section on our website, or you can call our friendly team of Sofologists on 0800 140 40 40 to see if there’s any still available.

      Many thanks